Partenope was created because men needed something different - styling that created our iconic Acqua di Mare ocean gloss finish. Inspired by Antonio Medugno's on set demands, our formulas blend high-performance polymers with reparative active ingredients to create the signature Acqua di Mare gloss. A routine built not just to style hair, but to respect it.
Partenope stands for the principles that shape Italian style: intention, craftsmanship, simplicity, and quiet confidence. We believe men deserve products that elevate their routine without complication - formulas that perform, protect, and feel refined. Honesty, affordability, quality, and authenticity are the foundation of our brand.
Developed with expert formulators and tested through the realities of set life, our system is engineered to stay exactly where you place it - through heat, humidity, exercise, and long days on camera. Each formula pairs professional grade polymers with hair-conditioning actives to reduce styling stress and maintain softness. The result is performance that feels effortless, and a finish unmistakably Partenope.
Every product we make is intentionally crafted - clean formulas, stylist-approved performance, and a finish shaped by Italian aesthetics. No harsh additives. No artificial shine. No shortcuts. Just elevated grooming built to last and designed to look good in every setting.
Clean. Cruelty-Free. Paraben-Free. Designed & Styled in Italy.
Our Mission
Our Values
Rooted in Performance
The Partenope Standard
